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ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store however you would like to.

On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Safe Links

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it will be used to determine the best option to send out future newsletters.

There is a possibility of locating information like CTA when you alter a particular part of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Safe Links

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Safe Links

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to essential vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Safe Links

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for companies and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.

Does Aweber provide customer service?

They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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