ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store the way you want to.
It could sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Sales Tracking
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used as the one for any future emails.
It’s possible to find details like CTA when you change an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Sales Tracking
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. It speeds up the process so you don’t have to tension. They accept these file types for import:
You have the decision of using an already-generated subject line or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Sales Tracking
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Sales Tracking
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.