ECommerce and Email Marketing go together. In running the online business, you’ll have the ability to promote your store the way you want to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Sample Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running blogs, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
So when you choose the template, make certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is used as the one for any future emails.
It’s possible to find information such as CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Sample Code
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the anxiety. They accept these file types for import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Sample Code
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they came from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Sample Code
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.