ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
On paper, it could sound simple, but it’s not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Says Pdf Is Too Large
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for any future newsletters.
It’s possible to find information such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Says Pdf Is Too Large
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them. This speeds up the process so that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Says Pdf Is Too Large
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Says Pdf Is Too Large
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.