ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store in the way you wish to.
On paper, it may appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Scholarship Winner 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
When you select a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and will be used as the one to send out future emails.
It’s possible to find data such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Scholarship Winner 2021
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. It will speed the process and you won’t feel the stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Scholarship Winner 2021
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Scholarship Winner 2021
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.