ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store in the way you wish to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Screenshot
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feed.
If you decide to use the template, make sure to find one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be utilized as the basis to send out future newsletters.
It is attainable to discover information such as CTA when you alter an element in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Screenshot
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process , so you don’t have to stress. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or making your own. If you create one, you need to wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Screenshot
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Screenshot
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.