ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store in the way you wish to.
In writing, this could sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Script Doesn’T Work In My Post
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select the template, make sure to find one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and is used to determine the best option for any future emails.
It’s possible to find details such as CTA when you change an element of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Script Doesn’T Work In My Post
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you won’t feel the stress. They accept these file types for import:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Script Doesn’T Work In My Post
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Script Doesn’T Work In My Post
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.