ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store in the way you wish to.
On paper, it might seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Segment By Region
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. Being a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future email campaigns.
It is attainable to discover data such as CTA when you change an element or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Segment By Region
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed the process and you don’t have to anxiety. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Segment By Region
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Segment By Region
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.