AWeber Segregation

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.

In writing, this may seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Segregation

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

AWeber Segregation

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.

When you select the template, make certain to select one that works with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be used as the one for any future emails.

It is attainable to discover information like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Segregation

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Segregation

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you will develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Segregation

What is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to ensure seamless integration.

Does Aweber provide customer service?

They do. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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