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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store however you would like to.

On paper, it could appear easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletters aren’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Select Drop Down Preselect Code

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.

AWeber Select Drop Down Preselect Code

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates are compatible with RSS feed.

When you select the template, make certain to select one that is compatible with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be used as the one for future email campaigns.

There is a possibility of locating data like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Select Drop Down Preselect Code

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them. It will speed the process and that you don’t experience the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Select Drop Down Preselect Code

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to essential vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Select Drop Down Preselect Code

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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