ECommerce and Email Marketing go together. In running the online business, you have the option of marketing the store however you would like to.
On paper, it could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Send Email By Rss Feed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and will be used as the one for future emails.
It’s possible to find details like CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Send Email By Rss Feed
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them. This speeds the process and you won’t feel the stress. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Send Email By Rss Feed
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Send Email By Rss Feed
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.