ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the power to market the store the way you want to.
It might appear straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Send Message Only To Tagged Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and is used as the one for future emails.
It’s possible to find details like CTA when you change one particular aspect or design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Send Message Only To Tagged Subscribers
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Send Message Only To Tagged Subscribers
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Send Message Only To Tagged Subscribers
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.