ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.
It may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Send To More Than One Segment
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
When you select the template, make certain to select one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is utilized as the basis for any future newsletters.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Send To More Than One Segment
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Send To More Than One Segment
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Send To More Than One Segment
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.