ECommerce and Email Marketing go together. In running your own online shop, you’re given the option of marketing the store the way you want to.
It may appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Send To Single Subscrber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is used as the one for future email campaigns.
There is a possibility of locating information such as CTA in the event that you change one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Send To Single Subscrber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Send To Single Subscrber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Send To Single Subscrber
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.