ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store however you would like to.
In writing, this may seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Send To Single Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates work with RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option for any future email campaigns.
It is attainable to discover information such as CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. AWeber Send To Single Subscriber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process so you don’t have to tension. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Send To Single Subscriber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Send To Single Subscriber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.