ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.
It might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Send To Unopened
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates work with an RSS feed.
So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option to send out future newsletters.
There is a possibility of locating data like CTA when you alter one particular aspect of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Send To Unopened
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. This speeds up the process , so you won’t feel the tension. It will accept these types of files when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Send To Unopened
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Send To Unopened
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.