AWeber Send Volume

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the ability to promote your store in the way you wish to.

On paper, it may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Send Volume

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product based upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.

AWeber Send Volume

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Some email template templates can be used with RSS feed.

So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be utilized as the basis for any future email campaigns.

It is attainable to discover details like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Send Volume

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Send Volume

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Send Volume

What is Aweber?

An email-based marketing service is a must for companies and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.

Does Aweber offer customer service?

They can. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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