ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store the way you want to.
It could seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Sending Email To Non Opens Automatically
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. AWeber Sending Email To Non Opens Automatically
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. It speeds the process and you don’t have to tension. They accept these file types when importing:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Sending Email To Non Opens Automatically
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Sending Email To Non Opens Automatically
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.