ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the power to market the store the way you want to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Set Up Global Email Forward
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used as the one to send out future email campaigns.
It’s possible to find details such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Set Up Global Email Forward
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Set Up Global Email Forward
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Set Up Global Email Forward
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.