ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store in the way you wish to.
On paper, it could sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Setup Clickfunnels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and is used to determine the best option to send out future newsletters.
It is attainable to discover information such as CTA when you change a particular part or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Setup Clickfunnels
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so you don’t have to stress. They accept these file types when importing:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Setup Clickfunnels
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Setup Clickfunnels
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.