ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store in the way you wish to.
In writing, this might sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Shopifty
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and can be used to determine the best option for future email campaigns.
It’s possible to find details such as CTA when you change an element or design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Shopifty
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and you don’t have to tension. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Shopifty
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Shopifty
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.