ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store however you would like to.
On paper, it could seem easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Show Last Message #
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use the template, make certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used as the one to send out future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect or design. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Show Last Message #
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It will speed the process and that you don’t experience the stress. They accept these file types for import:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Show Last Message #
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Show Last Message #
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.