ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the option of marketing the store however you would like to.
In writing, this may appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Sign Up Form Close
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used to determine the best option for any future emails.
It’s possible to find information like CTA when you alter an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Sign Up Form Close
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when they import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Sign Up Form Close
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Sign Up Form Close
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.