ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Sign Up Form Keep Default Font
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use the template, make sure to find one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it is used as the one to send out future email campaigns.
There is a possibility of locating data such as CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Sign Up Form Keep Default Font
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Sign Up Form Keep Default Font
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Sign Up Form Keep Default Font
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.