ECommerce and Email Marketing go together. In running the online business, you have the ability to promote your store in the way you wish to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Sign Up Forms Within Content
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and will be used as the one to send out future email campaigns.
It is attainable to discover data such as CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Sign Up Forms Within Content
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process so you won’t feel the stress. It will accept these types of files for import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Sign Up Forms Within Content
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Sign Up Forms Within Content
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.