ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Sign Up Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is used as the one to send out future emails.
It’s possible to find data like CTA in the event that you change one particular aspect or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Sign Up Forms
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the tension. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Sign Up Forms
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Sign Up Forms
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.