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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store in the way you wish to.

It may appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Signature Picture Size

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a caveat. Some email template templates are compatible with RSS feed.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.

You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it will be used to determine the best option to send out future email campaigns.

It is attainable to discover details such as CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To separate the data, you need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Signature Picture Size

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Signature Picture Size

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.

If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will develop.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Signature Picture Size

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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