ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store the way you want to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Signature
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it is used as the one for any future email campaigns.
It’s possible to find information such as CTA when you change a particular part in the layout. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Signature
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Signature
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Signature
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.