ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store the way you want to.
It might appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Signup Form Horizontal Layout
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be used to determine the best option for future emails.
It is attainable to discover information such as CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber Signup Form Horizontal Layout
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so that you don’t experience the stress. They accept these file types for import:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Signup Form Horizontal Layout
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Signup Form Horizontal Layout
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.