ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store the way you want to.
It may sound simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Signup Form Jekyll Site
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option to send out future newsletters.
It is attainable to discover data like CTA in the event that you change an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Signup Form Jekyll Site
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s possible to import them. It will speed up the process , so you won’t feel the tension. They will accept the following file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Signup Form Jekyll Site
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Signup Form Jekyll Site
What exactly is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.