ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
On paper, it may sound easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Signup Form WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used as the one for any future emails.
It is attainable to discover details like CTA when you alter a particular part in the layout. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. AWeber Signup Form WordPress
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Signup Form WordPress
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Signup Form WordPress
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.