ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Signup Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and can be utilized as the basis for any future newsletters.
There is a possibility of locating details like CTA when you alter one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Signup Forms
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process , so you don’t have to stress. They accept these file types when they import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Signup Forms
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Signup Forms
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.