ECommerce and Email Marketing go together. In running your own online shop, you’ll have the power to market the store the way you want to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Signup Plugin For WordPress
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber Features
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
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Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
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AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
A/B Testing
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and is used as the one to send out future emails.
There is a possibility of locating details like CTA when you alter one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Data Segmentation
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
> > Click Here to Sign up AWeber Today < <
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
Marketing Automation
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Signup Plugin For WordPress
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. It will speed up the process so you don’t have to stress. They will accept the following file types for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the decision of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Signup Plugin For WordPress
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
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Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or via email.
Free Plan
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
Pro Plan
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
Conclusion
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
> > Click Here to Sign up AWeber Today < <
Most Frequently asked questions (FAQs) AWeber Signup Plugin For WordPress
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber have customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.