ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Signup Plugin WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used to determine the best option to send out future email campaigns.
It is attainable to discover information like CTA when you change an element of the design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Signup Plugin WordPress
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Signup Plugin WordPress
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Signup Plugin WordPress
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.