ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store the way you want to.
In writing, this may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Single Line Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used as the one for any future email campaigns.
It is attainable to discover data like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Single Line Form
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you don’t have to stress. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Single Line Form
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Single Line Form
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.