ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the power to market the store in the way you wish to.
It could appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Single Opt In Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be used to determine the best option to send out future newsletters.
It’s possible to find data like CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Single Opt In Api
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. This speeds the process and that you don’t experience the anxiety. They accept these file types when importing:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Single Opt In Api
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Single Opt In Api
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.