ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store however you would like to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Site Clone
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis to send out future newsletters.
It is attainable to discover information like CTA in the event that you change an element in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Site Clone
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Site Clone
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Site Clone
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber have customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.