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aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store however you would like to.

In writing, this could seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Skip Double Confirmation

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the information through their stats.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feeds.

If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be used as the one for future emails.

There is a possibility of locating data such as CTA when you change an element in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Skip Double Confirmation

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Skip Double Confirmation

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Skip Double Confirmation

What exactly is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber have customer service?

They can. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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