ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Small Business Big Impact Award
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
When you select the template, make sure to find one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis for any future emails.
There is a possibility of locating details like CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Small Business Big Impact Award
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and that you don’t experience the tension. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Small Business Big Impact Award
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Small Business Big Impact Award
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.