ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store the way you want to.
It might sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Smtp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for future emails.
It’s possible to find information such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Smtp
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the option of using a pre-generated subject line or making your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Smtp
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Smtp
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.