ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the power to market the store the way you want to.
It could sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Snippets
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used as the one to send out future emails.
There is a possibility of locating data such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Snippets
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you won’t feel the anxiety. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Snippets
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Snippets
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber have customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.