ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store however you would like to.
In writing, this may appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Something Went Wrong When Loading That Theme!
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and is used to determine the best option for future newsletters.
It’s possible to find information such as CTA when you alter an element of the design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Something Went Wrong When Loading That Theme!
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Something Went Wrong When Loading That Theme!
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Something Went Wrong When Loading That Theme!
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.