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aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.

In writing, this might sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Sorry Message

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can change the color as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

When you select the template, make sure you choose one that works with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within an email. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be used to determine the best option for future emails.

There is a possibility of locating details such as CTA in the event that you change an element of the design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Sorry Message

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Sorry Message

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. One way or another the additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover that.

When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you create.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Sorry Message

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through an online form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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