ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store the way you want to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Spam Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and can be utilized as the basis for any future newsletters.
It’s possible to find data like CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Spam Email
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so you won’t feel the tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Spam Email
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Spam Email
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.