ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store however you would like to.
It might sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Spam Emails Complaints
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option to send out future newsletters.
It is attainable to discover information like CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Spam Emails Complaints
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process , so you won’t feel the tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Spam Emails Complaints
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Spam Emails Complaints
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.