AWeber Specialist

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the power to market the store the way you want to.

It might sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Specialist

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat. Some email template templates can be used with an RSS feeds.

So when you choose a template, be sure to find one that can also work with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it will be used as the one for any future emails.

It’s possible to find details like CTA when you alter a particular part or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful for future campaigns. Depending on what they do you could utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Specialist

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them instead. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or creating your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Specialist

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.

The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Specialist

What is Aweber?

An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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