ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store the way you want to.
On paper, it may sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Spf Domain Key
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be utilized as the basis for future newsletters.
It’s possible to find data such as CTA when you alter an element in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Spf Domain Key
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Spf Domain Key
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Spf Domain Key
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.