ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the option of marketing the store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Split Test Different Locations Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based on HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feed.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future email campaigns.
There is a possibility of locating information like CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Split Test Different Locations Form
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Split Test Different Locations Form
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Split Test Different Locations Form
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.