ECommerce and Email Marketing go in tandem. In running your own online shop, you have the power to market the store in the way you wish to.
In writing, this might sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Split Test Doesn’T Work
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option for future email campaigns.
There is a possibility of locating data such as CTA when you alter a particular part of the design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Split Test Doesn’T Work
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the stress. It will accept these types of files when importing:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Split Test Doesn’T Work
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Split Test Doesn’T Work
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.