AWeber Split Testing Email Subject Lines

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.

On paper, it might sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Split Testing Email Subject Lines

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.

AWeber Split Testing Email Subject Lines

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template also works.

RSS feed to Email Templates

For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feed.

So when you choose a template, be certain to select one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and will be used to determine the best option for any future email campaigns.

It’s possible to find information such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Split Testing Email Subject Lines

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process , so you don’t have to anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Split Testing Email Subject Lines

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to essential vital features.

The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will create.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Split Testing Email Subject Lines

What is Aweber?

Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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